Professor Ian Williams: “How scientists and artists can collaborate to cut through ‘ecofatigue’ and inspire positive action”
Pairing scientists with an artist-in-residence can cut through “ecofatigue” (feelings of overwhelm or exhaustion about environment issues that lead to apathy and inaction), spark emotion and change the way people deal with plastics. My team and I recently published a study that demonstrated this is a low-cost and feasible way to tackle plastic waste in […]